what comes after google? autonomy, apparently

…Autonomy plans to make Aurasma available as a free application on smartphones next month. For consumers, the first application will be created by a movie studio that is working on an augmented reality game that accompanies the release of a new movie. It will be possible to hunt for hidden virtual reality objects in a city. By giving the underlying technology away, Michael Lynch, Autonomy’s chief executive and founder, is hoping that he has an answer to the frequently asked question: “What comes after Google?”

via Aurasma Enhances Search With Images and Videos – NYTimes.com.

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