…On Tuesday, the spots were re-edited to add language on screen about helping the causes: “Support the cause at savethemoney.org.” In some versions, voice-overs by an announcer, directing viewers to that Web site, were also added.
“But as many of you pointed out,” Mr. Mason wrote in his second post on the corporate blog, “if an ad requires an explanation, that means it didn’t work.”
“We thought we were poking fun at ourselves,” he added, “but clearly the execution was off and the joke didn’t come through.”
“I personally take responsibility,” Mr. Mason wrote. “Although we worked with a professional ad agency, in the end it was my decision to run the ads.”
That was a reference to Crispin Porter & Bogusky, part of MDC Partners, which is known for ads that take risks and break rules. Among its other clients are Best Buy, for which the agency created a Super Bowl spot with Justin Bieber and Ozzy Osbourne; Burger King; and Domino’s Pizza.
When Steve Sapka, a spokesman for Crispin Porter & Bogusky, was contacted on Friday, he referred inquiries to Groupon.