It is common currency for manufacturers of things to reverse engineer and knock off product design – sometimes skirting IP protection, and flaunting their duplication at other times. Software – or the algorithms that simluate intelligence within code – it seemed was harder to engineer. It seems striking that Google charges Microsoft with copying. What now?
…Google has run a sting operation that it says proves Bing has been watching what people search for on Google, the sites they select from Google’s results, then uses that information to improve Bing’s own search listings. Bing doesn’t deny this.
As a result of the apparent monitoring, Bing’s relevancy is potentially improving (or getting worse) on the back of Google’s own work. Google likens it to the digital equivalent of Bing leaning over during an exam and copying off of Google’s test.
“I’ve spent my career in pursuit of a good search engine,” says Amit Singhal, a Google Fellow who oversees the search engine’s ranking algorithm. “I’ve got no problem with a competitor developing an innovative algorithm. But copying is not innovation, in my book.”
Bing doesn’t deny Google’s claim.