on being innovative

saying it, is not the same as being it.

…Peter Biddle, who was brought in from the start-up world to create an apps store for US chipmaker Intel, is certain about the wrong way of doing it.”The first thing you don’t do is start an office of innovation,” he says. “We used to say, if you wind up with a chief innovation officer, you’re dead.”Many companies, such as Taiwanese phonemaker HTC, have such positions. And Microsoft, it should be noted, has Craig Mundie, who is the chief research and strategy officer and reports directly to the CEO.

via BBC News – Staying innovative after being left for dead.

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