finding purpose, where there is a deficit

Ken Auletta outlines Tim Amston’s row to hoe at AOL. And he describes a journalistic consolidation strategy. With the whole industry in sharp decline at the forces unleashed by Craigslist Google Yahoo and MSN, Armstrong finds a mission to rescue ‘the deeply considered piece’, and to place it in a local context. 

…C.E.O. Tim Armstrong. In the past three years, newspaper advertising revenues have plummeted, a fourth of all newsroom employees have been laid off or have accepted buyouts, and more than a hundred free local papers have folded. During these unhappy times for the profession, a surprising savior has appeared: America Online. In the last year, AOL has hired many talented journalists. The surge of activity is even more noteworthy given AOL’s dismal decade. The company still gets eighty per cent of its revenue from subscribers. But AOL also runs popular service sites, like e-mail, Instant Messaging, MapQuest, and Moviefone. And, according to the company’s newest C.E.O., Tim Armstrong, the most important part of AOL is the collection of blogs and news sites that it manages: DailyFinance, Politics Daily, Engadget, TechCrunch, FanHouse, and about ninety others. Armstrong, who is forty years old, thinks that AOL can develop a reputation as a place where reporters and editors craft original stories.

via Tim Armstrong and the Future of AOL : The New Yorker.

Advertisements

Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s