when the curve doesn’t bend back

If I remember correctly 3D was the only story on people’s minds at last year’s CES. But now it seems fatigue is setting in.

…Hollywood studios have embraced 3D technology because it allows them to charge a higher ticket price. But the lower attendance points to consumer fatigue, said Richard Greenfield, an analyst at BTIG Research.

Several 3D films flopped at the box office in 2010. “The US consumer is becoming increasingly less interested in 3D movies,” Mr Greenfield wrote in a recent note. “While the horror and gross-out comedy genres may benefit from 3D (think Saw 3D or Jackass 3D), the vast majority of 3D movies this year have been disappointing at best.”

Total 2010 box-office takings slipped 2.6 per cent from $10.6bn to $10.3bn.

But attendance fell by 8.1 per cent, which is a concern for an industry already worried about competition from other forms of entertainment, such as video games, online social networking and television.

via FT.com / Media – 3D fails to lift Hollywood box office take.

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