seeking exhaustive process

…A product-design firm is an odd choice for such a high-profile graphics job. But Microsoft wanted the firm’s exhaustive research process.

On Apple computers, there’s almost no design detail quite as wide-reaching and ubiquitous as the iconography for Microsoft Office: 75% of all Mac owners use the software. Messing around with those icons isn’t something Microsoft takes lightly. So for the new icons in Office 2011, available today, they didn’t tap a graphic-design firm. Instead, they use the industrial-design powerhouse Frog, best-known for creating some of the earliest Mac hardware…

via How Frog Created the Mac Icons for Microsoft Office 2011 | Co.Design.

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