decontaminating the orthodoxy of web design

On Thursday, Flipboard released its first major update, allowing users to ”magazine-ify” a broader range of online content.

Flipboard can now make pleasant-looking, magazine-like pages from almost any site, including Facebook, Twitter, Flickr and thousands of blogs and news outlets. The app is becoming a new kind of reading-friendly, distraction-hostile browser, with the goal — as McCue said in an interview Monday — of “making the Web beautiful again.”

It’s generally agreed that the Web isn’t a very good place to read. With constantly changing, amorphous formatting and an invariably ad-choked feel, the Web has never been able to replicate the quiet, unencumbered pleasure of reading in print. The trick, McCue says in the following excerpts, is to marry the best of print’s aesthetic and the best of the Web’s speed, reach, and mobility.

via Flipboard’s Mike McCue: Web format has ‘contaminated’ online journalism | Technology | Los Angeles Times.

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