the mind numbing allure of a false promise

Introducing a concept called ‘Frog Driven Development’.

Of all the lessons learned in this process the most important one is never to stop asking yourself if you are being a frog. Keeping going on the false promise of “we’re nearly there” is lethal. It leads to the equivalent of a startup killing death spiral that can suck up all your most valuable resources: morale, money, focus and worst of all, time.

So keep asking yourself “Am I being a Frog, right now?”. If the answer is yes, jump out. The only way to tell the difference in temperature is by comparing and testing the waters. That is Frog Driven Development.

via Frog Driven Development | 24 Ways To Start.

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1 Comment

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One response to “the mind numbing allure of a false promise

  1. Thanks for the post; hope you’re enjoying @24WaysToStart 🙂

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