Introducing a concept called ‘Frog Driven Development’.
Of all the lessons learned in this process the most important one is never to stop asking yourself if you are being a frog. Keeping going on the false promise of “we’re nearly there” is lethal. It leads to the equivalent of a startup killing death spiral that can suck up all your most valuable resources: morale, money, focus and worst of all, time.
So keep asking yourself “Am I being a Frog, right now?”. If the answer is yes, jump out. The only way to tell the difference in temperature is by comparing and testing the waters. That is Frog Driven Development.