Few people can draw back the curtain, take a deep breath and write plainly about the now of the new quite like David Pogue. So when he reflects on the wild decade we have just seen has this to say to all of us caught up in the hype cycle.
Things don’t replace things; they just splinter. I can’t tell you how exhausting it is to keep hearing pundits say that some product is the “iPhone killer” or the “Kindle killer.” Listen, dudes: the history of consumer tech is branching, not replacing.
TV was supposed to kill radio. The DVD was supposed to kill the Cineplex. Instant coffee was supposed to replace fresh-brewed.
But here’s the thing: it never happens. You want to know what the future holds? O.K., here you go: there will be both iPhones and Android phones. There will be both satellite radio and AM/FM. There will be both printed books and e-books. Things don’t replace things; they just add on.
Sooner or later, everything goes on-demand. The last 10 years have brought a sweeping switch from tape and paper storage to digital downloads. Music, TV shows, movies, photos and now books and newspapers. We want instant access. We want it easy.