The News, about the News


Apple watchers often follow the words of Steve Jobs, for what he says won’t happen, almost as much as for innuendo about what might happen. Infamously Steve said at one time that he wouldn’t rival the Kindle because ‘no one reads any more’.

Decidedly, the concepts of the Kindle and the iPad, are not two of a kind. One might have thought that this story had ended, considering that Apple is rewarded with its customer base, and Amazon with their own, but new rumors have emerged that Steve and Rupert Murdoch are putting their heads together to re-factor the digital news concept (for all time).

It will be called loosely enough, the Daily.

Curiously, the Guardian reports that we can expect the Daily, will bridge the sensationalism of the tabloid with the intelligence found in a broadsheet. One can only hope that it tries to not to. If the Daily can do anything, it can save the News, from the News industry; from centuries old biases like tabloid or broadsheet. Long ago, the size of a paper stopped being relevant to people. Unfortunately for newsmakers, the work of reporting the world as it is – has as well. 


Rupert Murdoch, head of the media giant News Corp, and Steve Jobs, the chief executive of Apple, are preparing to unveil a new digital “newspaper” called the Daily at the end of this month, according to reports in the US media.

The collaboration, which has been secretly under development in New York for several months, promises to be the world’s first “newspaper” designed exclusively for new tablet-style computers such as Apple’siPad, with a launch planned for early next year.Intended to combine “a tabloid sensibility with a broadsheet intelligence”, the publication represents Murdoch’s determination to push the newspaper business beyond the realm of print.According to reports, there will be no “print edition” or “web edition”; the central innovation, developed with assistance from Apple engineers, will be to dispatch the publication automatically to an iPad or any of the growing number of similar devices.With no printing or distribution costs, the US-focused Daily will cost 99 cents (62p) a week.

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