Even if you are just the most honest, impartial person that you could be, you would still have a problem — namely, when your knowledge or expertise is imperfect, you really don’t know it. Left to your own devices, you just don’t know it. We’re not very good at knowing what we don’t know.
Errol Morris writes this lovely series on a topic that is common to those who work in design thinking. Unconscious incompetence.
I have noticed friends referring to this article increasingly in conversation. It promises to make the phrase ‘but i wore the juice’ shorthand for folly in the face of good intentions. This article is plenty interesting, if not laugh out-loud omg that-makes-me-squirm funny.
So for all would-be innovators, game-changers, change agents, provocateurs and disruptive innovators alike, when asking ‘where does one start any Design project?’ find some ways to address and resolve what you don’t know… about what you don’t know.